Campaign Overview

• Provanity Cosmetics is committed to reengineering makeup to create formulas with safe, non-irritating ingredients that actually last all day and pack plenty of pigment. Our debut product, the Catfish Liquid Eyeliner, is the first of its kind in clean makeup, with its waterproof, smudge-proof, and transfer-proof qualities, it'll give you a gorgeous, long-lasting look without aging you faster, causing irritations or allergies, or stripping your skin of moisture and structure. We ban over 50 harmful ingredients to keep your skin and your look safe. Provanity Cosmetics embraces duality, because if our formulas can be clean and long-lasting, why can't you be whoever you want? Whether you're a 9-5 corporate babe who needs her makeup to last until going out at night, an athlete who slays both on and off the field, or a STEM superstar who knows how to rock a look, Provanity Cosmetics can help you achieve exactly who you want to show up as.

Campaign goals

• We want to increase our brand awareness and sales and find creators who are excited about our mission to potentially join our official ambassador program, which will come with more perks as we scale.

Key talking points

• Provanity Cosmetics is woman-owned by a chemical engineer who performs ingredient safety research to determine the actual effect of ingredients on your skin

• Our formulas are vegan, cruelty-free, and ban 50 harmful ingredients including alcohol, sulfates, fragrance, and parabens, making them perfect for anyone who gets irritations from wearing makeup. Even those with the most sensitive skin can enjoy Provanity Cosmetics.

• The Catfish Liquid Eyeliner has a brush tip for precise application and has often been described as the easiest eyeliner our customers have ever used.

• It's waterproof, smudge-proof, and transfer-proof, you can expect this eyeliner to last through sweat, tears, and humidity without budging.

• You could use this eyeliner every day and it would last you around 5 months before needing replacement. 

Things to avoid

• Make sure to store tip down for best use, and flick with the cap on and tip facing down to reactivate the eyeliner.