top of page

beauty that gives a f***

ew.

you deserve better babe (1).jpg

you deserve better, babe.

long wear makeup without the ick.

clean. vegan. cruelty-free.

shop the debut collection now

Paraben free

don't compromise.

Long-wear makeup engineered with gentle ingredients to save your look while saving your skin...

We ban over 50 harmful ingredients without compromising wear power.

how does clean help you?

catfish liquid eyeliner

you're the center of attention, make it obvious with bold pigment and 24-hour wear

Your eyeliner looks as sharp as you

Hear from other baddies like you who revolutionized their look with Provanity Cosmetics

I took this to St. Louis Missouri in August to see the queen herself, Beyoncé. It was so humid that any other eyeliner would have cracked under the pressure. Not this one. No, this stayed on through all 6 hours. The walk, the parking, the crying, the performance, the singing, the cheering, the photos. EVERYTHING. This eyeliner performed as hard as Ms. Knowles-Carter and I couldn't be happier. What a night, what a product.

-Jo

you're gonna change the world (1).jpg

learn how we'll do it together

YOU'RE GONNA SAVE THE WORLD

feel good liquid lipstick

lipstick that won't budge while you conquer the world

gaslight, gatekeep, girlboss- how one girl did it against the odds

Our Founder Story

find everything you need to know about your order

you're gonna be a showstopper babe

bottom of page